Award winning architects, Juan Diego Pérez-Vargas and Santiago Carral, have designed and built inspiring luxury residential and resort properties over the span of 30 years throughout many international locations. Based in San Francisco and Sonoma, they have recently created a unique residential development concept inspired on many years of experience.


Sonoma-Reserve was created with the vision to offer discerning buyers with unique land properties fully entitled with permits, infrastructure and beautiful architectural designs ready to build their dream home. Our shovel-ready and turn-key solution provides buyers with a hassle free one stop solution that eliminates the lengthy approval process and the uncertainty of challenges obtaining construction permits. Allowing the opportunity for some customization, Sonoma-Reserve caters to the buyer who is interested in a one-of-a-kind, architecturally designed quality home they can call their own. This hassle free approach offers substantial time savings allowing a buyer to move in in less the12 months into a home they can truly call their own.

Sonoma-Reserve´s Architect+Developer team integrates all development stages in a simple one-stop-shop approach reducing time to occupancy and creating efficiencies that translate directly to buyer. Finding and buying land for quality residential development can be a challenging and frustrating process. Architectural design, engineering, permitting and managing the construction process can be overwhelming to say the least. Sonoma-Reserve integrates a complete solution simplifying the entire process and enabling buyer´s to focus on what they care the most; their vision for long-lasting quality lifestyle. We apply planning insight, experience in construction and attention to detail to create long lasting value to our clients.


At Sonoma-Reserve we have crafted a practice where ecological planning, architecture and sustainability come together to create buildings that improve how we live, work and play. We believe in the power of good architectural spaces, beautiful gardens and sustainable technologies as essential to enhance our everyday quality of life and a better world.

Juan Diego Perez-Vargas

Juan Diego Perez-Vargas is an architect with over 30 years of award-winning international experience including famed luxury resorts and high-end residential destinations in coveted international locations worldwide. Mr. Perez-Vargas founded Sonoma-Reserve to dedicate the acumen of his professional experience to see each of its one of a kind projects through successful design and development with undivided attention. Mr. Perez-Vargas brings a wealth of design experience to Sonoma-Reserve in a highly personalized and dedicated delivery to ensure every client receives the attention to detail and follow-through required for a high-level quality execution.


Juan Diego is an avid outdoorsman and together with his wife he splits his time between Sonoma and San Francisco.

Santiago Carral

Santiago Carral is an architect with 20+ years of experience of award-winning projects on many international residential and hospitality projects in prestigious locations throughout the world. Mr. Carral has a passion for design-build construction methods which allow rapid customization of owner’s vision into construction. In addition to his architectural design experience, Mr. carral is also a licensed general contractor with solid understanding of sub-contractor integration best practices which are critical to the delivery process. Renowned for instilling a sense of high-energy and spirit of collaboration on the job-site, Mr. Carral leads the construction practice at Sonoma-Reserve and is passionate about fulfilling buyer’s vision and occupancy timelines.


Mr. Carral is an avid tennis and soccer player and together with his wife and children own property in Sonoma and share their time between Sonoma and San Francisco.


For 30+ years, Juan Diego Perez-Vargas and Santiago Carral have designed and built award-winning residential and resorts projects in coveted international locations throughout the world. Their list of clients include leading luxury hospitality brands such as Rosewood Hotels, Ritz Carlton, Banyan Tree, The luxury Collection, W Hotels, in addition to many discerning high net-worth families. Together, Juan Diego and Santiago bring to Sonoma-Reserve an extensive acumen of luxury residential design and construction experience.

Lake Street Residences, San Francisco, California.

Four full floor apartments designed with state-of-the-art technologies offer modern living, comfort and convenience within a historic building in a privileged location fronting the Presidio Park. Sustainability and luxury living intersect to create high-quality delivery and long-term value appreciation.

Glover Street Residence. San Francisco, California.

Located on top of Russian Hill with commanding sunset views of the city, Golden Gate Bridge and the bay, this single-family residence was designed and built integrating sustainable technology and modern living, comfort and convenience. The house was built with meticulous attention to detail and extraordinary finish palette which for the discerning buyers.

Rosewood Hotel and Residences, San Miguel Allende, México.

This award-wining 75-suite five-star hotel and Luxury villas has been named for several years México´s #1 luxury destination and received many international design awards. Inspired on the traditional Hacienda style of the region, its architecture is and inspiring blend of sensitive site planning, traditional coastal lifestyle and state of the art hospitality.

Las Rosadas, Costa Alegre, México.

Situated on a secluded beachfront property on México´s pacific riviera, this magnificent residential family-compound integrates several buildings on a gentle hill-side carefully integrating to the terrain to take advantage of its spectacular setting and sunset views. Designed with functionality in mind, its architecture brings together the many spaces to accommodate large family reunions and flexibility to allow for quiet and privacy settings. Modern living, comfort and convenience is achieved integrating sustainability and elegant traditional costal-hacienda Mexican style.

Banyan Tree Hotel, Acapulco, México.

Located on the tip of Puerto Marquez’ s peninsula, this spectacular site inspired an award-winning design solution that respects the natural qualities of the tropical terrain and achieves privacy and panoramic views. Considered by many the ultimate paradise get-away destination in México, its design is a timeless classic of international resorts.

El Encanto, Punta Mita, México.

Located in world-class gated community of Punta-Mita, El Encanto’s five-bedroom Villas, combine magnificent ocean views and golf-course frontage in a secluded private setting. Pools, patios, gardens and modern coastal-architecture offer high-resort lifestyle within the larger Punta-Mita array of amenities.

Reserva de Mita, Punta Mita, México.

Bespoke Luxury Villas are designed to integrate tropical sophisticated landscape design that creates a seamless outdoor-indoor experience of ultra-luxury living. Its design combines, golf-course frontage, patios, pools, gardens and modern coastal-architecture in a very private and secluded setting.

Villas at Tamarindo, Costa Careyes, México.

Located on spectacular terrain with commanding Pacific-Ocean views and tropical coastal terrain, the architecture was designed to integrate modern living, comfort and convenience. Each villa is arranged linking free-standing modules connected by bridges, gardens and patios to minimize the impact on the natural terrain and tropical vegetation.

Punta Sayulita, Jalisco, México.

Located on a stunning peninsula overlooking the bay of Sayulita, 30 luxury 5-bedroom villas and beach club amenities are organized in a masterplan where every villa is endowed with panoramic ocean views framed by tropical vegetation. Inspired on regional coastal architecture. Owners can experience seamless indoor-outdoor lifestyle enhanced by the use of local materials such as parota woods, local stone and palapa (thatch) roofs. Design minimizes impact on the existing terrain and blends into the surrounding tropical forest providing privacy and exclusivity to its users.